Why do I need a video to promote my business or product?

A recent Doubleclick\Google study indicates that online video vastly outperforms other media ads such as images or simple animation. The study suggest that people who see a video are overwhelmingly more likely to make the purchase. According to the study, when presented with multiple brands people preferred the brand that utilized video.

A recent Pew Internet & American Life Project report says that the number of adults watching online video has doubled since 2006.  You can read the report here. 62% of adult Internet users surveyed in April 2009 have watched a video on sites like YouTube (up from 33% in 2006). Only 46% of adult Internet users are active on social networking sites such as Facebook and Myspace.  Only 11% of internet users use sites like Twitter.

What does this mean? Video has the ability to draw viewers in and compel them to respond. Internet users want to see video on your site and when they find it are much more likely to make the purchase! If you have a static web-site with lots of text and images we can help you take your site to the next level. Give us a call and lets get started!

“Don’t overlook the power of video, its where the internet is heading: well done video that not only can save someone a lot of reading but that also standardizes your sales pitch, so the message you’re conveying is consistent and exactly how you want it.”

David Gass, Entrepreneur Magazine, Sept 2009