Recent Project – High Maintenance Boutique – In-Store Video Marketing
In-store video marketing – High Maintenance Boutique (HM) based in Tampa, Fl is an upscale ladies fashion and accessories boutique. They recently asked us to cover their grand opening, and what an event it was! As part of their grand opening they hosted a fashion-show and fundraiser benefiting a local charity. They wanted us to film the event with particular emphasis on the fashion-show which featured clothing and accessories available in their boutique. The DVD we produced is designed to be played in-store (in a loop) with the goal of influencing the purchasing decisions of shoppers.
Studies show that up to 70% of shoppers make brand decisions while they shop. That’s why Wal-mart recently installed 100,00 video screens in stores all over the country. In-store advertising gives consumers product information while they shop – when they need it most. If your business has walk-in traffic, an in-store video can and will increase your sales.
The final DVD was approximately 45 min long. This is a small portion of it. Select the HD option for optimal quality. Enjoy.
Why do I need a video to promote my business or product?
A recent Doubleclick\Google study indicates that online video vastly outperforms other media ads such as images or simple animation. The study suggest that people who see a video are overwhelmingly more likely to make the purchase. According to the study, when presented with multiple brands people preferred the brand that utilized video.
A recent Pew Internet & American Life Project report says that the number of adults watching online video has doubled since 2006. You can read the report here. 62% of adult Internet users surveyed in April 2009 have watched a video on sites like YouTube (up from 33% in 2006). Only 46% of adult Internet users are active on social networking sites such as Facebook and Myspace. Only 11% of internet users use sites like Twitter.
What does this mean? Video has the ability to draw viewers in and compel them to respond. Internet users want to see video on your site and when they find it are much more likely to make the purchase! If you have a static web-site with lots of text and images we can help you take your site to the next level. Give us a call and lets get started!
“Don’t overlook the power of video, its where the internet is heading: well done video that not only can save someone a lot of reading but that also standardizes your sales pitch, so the message you’re conveying is consistent and exactly how you want it.”
David Gass, Entrepreneur Magazine, Sept 2009
Recent Project – Elite CNC Machining Inc. – Photography
Largo, Fl firm, Elite CNC specializes in precision machining of complex parts and munitions. They recently asked us to assist them with photographing some of their completed projects for the redesign of their website. Here are some of the shots we took.
Book Trailer – The Wildrose Series By Ruth Carmichael Ellinger – Pt 3
High Definition – The decision to produce a High Def (HD) video or a Standard Def (SD) video is not as clear cut as one might think. We still produce some films in SD. One of the problems is storage media. DVD’s do not have the capacity to store an HD film of any significant length. Blu-Ray disc will address this issue but many businesses do not yet own Blu-Ray players. We expect this issue will be null and void in the near future.
For this project we produced a film that is less than 5 minutes in length. Storage media is not a problem due to the fact that this video is intended for internet distribution. We produced it at a resolution of 1280 X 720 (720P). 1080P (1920 x 1080) was an option but it would have increased streaming times for what we felt was a negligible benefit. Broadband is widespread but it still takes a few minutes to load an HD video. Take a couple of minutes and watch the video below. Select the HD option and full screen for optimal quality.
Thanks for stopping by.
Book Trailer – The Wildrose Series By Ruth Carmichael Ellinger – Pt 2
The challenge with a book trailer is that unlike a movie trailer you have no visual images to work with. The challenge is to create a visual interpretation of the written word. For this book trailer we wanted to bring the primary characters to life. To accomplish this we relied on computer generated images (CGI). The first book in the series had a painting of the primary character on the cover.
We used this cover as the basis for our CGI character. This was the end result.
We’ll tell you more about this project in a later post.
Thanks for stopping by.
Book Trailer – The Wildrose Series By Ruth Carmichael Ellinger – Pt 1
Increasingly, one of the tools that Authors and Publishers are using to promote books is video. With the myriad of books published every year, a well done book trailer can help your book stand out from the competition. Book Trailers are essentially mini films designed to generate interest (buzz) about current or upcoming titles and ultimately increase sales. We just completed a book trailer for Ruth Carmichael Ellinger, author of the Wildrose Inspirational Series. I’ll tell you more about this project in another post. In the mean time, enjoy. Select the HD option to watch in High Def. Streaming time will be slightly longer depending on your connection speed. Thank God the days of dial-up are gone!
“WOW… This is really great! Great Job!”
Tim Lowry, COO, Ambassador International
“Beautiful! Compelling! Hats off to Andrew Barrios of Bizfilms…”
Glhyatt - Youtube Comment
Recent Project – Hillsborough Inspirational Writers Workshop
Bizfilms was tasked with producing an internet video for the Hillsborough Inspirational Writers Workshop. The video is to be used online as well as for distribution on low cost dvd disc. An effective, economical marketing tool which will see wide spread distribution. I encourage you to watch it in HD. (Press the HQ button)
Here it is…
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Thanks for stopping by Bizfilms.net. We are an internet video production and advertising company. We create great internet/advertising videos and then work with our clients to distribute them across the internet. We will also work with your web team to get your video on your own site.
The proliferation of video on the internet has created unprecedented marketing opportunities for your company. Because of sites like YouTube, your business video can see wide spread distribution while keeping your cost down. The return on your investment is potentially huge.
While the majority of “Ad Agency” created videos are scripted and utilize professional actors, we have found that putting business owners (you) in front of the camera and having them speak to their target customers is an effective and compelling way to get your message across.
Bizfilms will work with you to produce a compelling, affordable video profile of your business or product. Contact us today and let’s get started.
Check back with us often for updates on our latest projects and links to the best news stories and commentary concerning business uses for video.
Bizfilms looks forward to developing a mutually beneficial relationship with you.
Thanks for stopping by.
